폴리테루.
정교한 패턴을 기반으로 한 현대적 일상복을 주기적으로 발매합니다.
패션 생태계에서 폴리테루만의 독자적 위치를 마련하는 것에 목적을 둡니다.
폴리테루는 S/S , F/W 로 나눠지는 시즌과 조금 다른 사이클로 운영되고 있습니다.
시기와 관계없이 구성원들이 흥미를 느끼는 옷을 선정하고 원하는 만큼 디자인 한 후,
미적/기능적 완성도가 폴리테루의 기준에 충족 되는 경우에만 제품화 합니다.
제작 된 제품들은 좋은 컨디션으로 보관하며, 적절한 계절이 되면 출하합니다.
발매되는 주기는 보통 2개월으로, 매년 6번 내외로 진행 됩니다.
그 이후, 출시된 제품들을 취합해 사진으로 기록하고, 룩북으로 엮는 것을 방침으로 하고 있습니다.
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POLYTERU is a fashion label started in 2018 and POLYTERU is composed of 3 designers. POLYTERU observes cool and interesting nuance captured from various sources in Northeast Asian culture and regularly releases modern everyday wear based on elaborate pattern. POLYTERU’s items are completed with excellent material and needlework and it suggest unique POLYTERU mood based on the visual output.
We suggest unique charms of label in a convincing way. Our goal is to establish the independent position for POLYTERU in fashion world.
To POLYTERU, analyzing the modern trend and identifying the quality and value of individual items are as important as identity, interest, and sense of formation.
This is a process of natural observation and coordination for understanding the fashion world.
Based on continuous observation, POLYTERU corrects coordinate in a flexible and moderate way. As seasons pass by, POLYTERU builds up own special aesthetic feeling.
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POLYTERU does not prioritize big seasons such as S/S F/W. Instead, POLYTERU selects clothing that members are interested in and focuses on design. Then, POLYTERU starts production when the aesthetic and functional completeness satisfy POLYTERU’s standard. The finished products wait for the release in good condition and they get released in a proper season. The release term is about 2 months and POLYTERU releases 6 times every year. Then, POLYTERU records the products in photo and makes a look book with the products.